Particularly Disturbing Particles: “Granularity (video edit)”

Humans constructed of particles (often rendered as liquid) are common enough to qualify as their own genre. And while many of those projects get high marks for technical proficiency, few if any have elicited an emotional response close to the disturbing melancholy invoked by this unrelenting monochrome opus called “Granularity (video edit)” by the London musician and visual artist known as Redhoot.

Redhoot: “I spilled some particles and vibrated some membranes in the process.”

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Camp Jefferson: Koodo “Free refills”

If we leave aside the question of whether an “honest and fair” phone company is even a possibility, this new spot from the recent Koodo campaign thru new Toronto agency Camp Jefferson packs lots of bonkers multimedia into 30 seconds.

Advertising Agency: Camp Jefferson, Toronto, Canada
Executive Creative Director: Paul Little
Associate Creative Directors: Julie Nikolic, Chris Obergfell
Copywriters: Paul Little, Rich Cooper, Michelle Colistro, Stefan Wegner
Art Directors: Julie Nikolic, Andrew Passas, Chris Obergfell, Caroline Friesen
Designer: Andrew Passas, Mo Bofill
Tech Lead: Thomas Schemmer
Director of Integrated Production, Producer: Jen Mete

French Agency: K72
Copywriter: Marc-Andre Savard
Art Director: Sebastien Boulanger

Production Houses: Mike Perry Studios w/Suneeva, 1stAvenueMachine & MOM
Directors: Mike Perry, Karim Zariffa, Julien Vallée, Eve Duhamel
Executive Producers: Geoff Cornish, Sam Penfield, Richard Ostiguy
Artist Representative: Laura Beckwith
Head of Production: Lisanne McDonald
Line Producer: Annya Williams, Guillaume Vallée
Directors of Photography: Anna Wolf, Simon-Pierre Gingras
Photographer: Scottie Cameron
Set Designer: J Bell
Art Director: Louise Schabas
Animation Director: Mike Perry
Assistant Animation Director: Jim Stoten
Lead Animators: Isam Prado, Maya Eldelman
Animator: Lizzi Akana

Editorial House: 1stAvenueMachine
Editor: Marc-Antoine Croteau
Transfer: Ricart & Co.
Colorist: Seth Ricart

Online: 1stAvenueMachine
Online Artist: John Loughlin

Audio / Music House: Apollo Studios
Creative Director + Music Producer: Daenen Bramberger
Audio Engineer: Spencer Hall

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